This time next year, Rodney...

This time next year, Rodney...

 7 Dec 2018

It’s easy, right. Spend a few years in recruitment, cutting your teeth, having been trained up by one of the big-boys, consistently billing some solid numbers, build up a decent network of clients and candidates, then go it alone, set up your own recruitment business, be your own boss and watch those fees roll in. This time next year Rodney, we’ll be millionaires…….
 
Simples. Right?
 
Wrong! If it was that easy, EVERYONE would be doing it. By my own admission, running a successful recruitment business is not easy, and it’s definitely not for the faint-hearted. My situation is pretty unique, in that I don’t have 25 years of recruitment experience under my belt but perhaps that is a good thing. I think so. Sometimes ignorance is bliss. I am by no means set in my ways and, because I don’t really know (or care) how it USED to be done, I can come up with new and exciting ways in which it SHOULD be done. Don’t get me wrong, since I have been running Red we have had our fair share of challenges and I have listed a few below:
 
Scalability – physically setting up a business in the UK is relatively easy, but scaling it to a point where it can run itself without you needing to be constantly “in the weeds” is a different story. This requires structure, process, drive and most importantly, an excellent team; which brings me on to the next point…
 
People – we have been extremely lucky here at Red over the past 4 years with a very low attrition rate and a fantastic team of committed individuals who live and breathe our company values (and this truly sets us apart from the rest), but across the Recruitment industry attrition is very high and we need to address this. It is excruciatingly hard to find good people, and even harder to retain them – in an industry where consultants are notoriously driven by money. However, in numerous polls about employee job satisfaction, money actually comes way down the list, behind things like “feeling recognised and respected” and “feeling part of something special”. Focus on these areas and your staff will want to come with you on the journey.
 
Strategy – you need to have a vision and a strategy, your team need to understand where they are going and most importantly, why!
 
Culture – we like to have a weekly inspirational quote in our office and one of my favourites was, “Culture eats strategy for breakfast”. Basically, if you don’t have the right company culture that your team are genuinely bought into, then you can have as many strategy away-days as you can shake a stick at but they won’t have the intended impact.
 
Cash is King – “Turnover is vanity, profit is sanity, cash flow is reality”. Enough said.
 
Hope this helps, this is just my take on a few years of running an exciting small recruitment business. Open to hearing any further tips or personal experiences!
 

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