Job Hunt Tips #13 – LinkedIn Headlines

 28 Mar 2017

A lot has been written about what a LinkedIn headline should look like and how it can set you apart from the crowd.  Essentially it’s an elevator pitch on your profile.  Quite often when people are available for work or in between jobs they will put headlines like ‘Looking for work’ or ‘available to work’ whilst this is fine in theory it does remove an opportunity for you to get some more keywords on your profile as well as some information on selling yourself. It can be argued that having this on your profile also shows an element of desperation on your behalf rightly or wrongly but why take the risk.

As previously discussed, recruiters use LinkedIn’s search function most days when searching for candidates.  In my experience, there are many occasions when searching for candidates with quite specific requirements the keywords will come up only in their headline. This shouldn’t be the case as we should all have complete and up to date LinkedIn profiles with any key skills or experiences highlighted throughout the profile and headline.

There is a function now on your LinkedIn profile that you can select to mark you as available for new opportunities.  Don’t worry this doesn’t show up to just anyone on LinkedIn only recruiters. This is a great way to show that you are immediately available or open to new opportunities.

Simply putting your job and the company you work for isn’t the best practice either.  You also don’t want to sound cheesy here, you might feel that you are cheesy and you want to be true to yourself which is fine but there are many recruiters / hiring managers that will be discouraged by this. 

Be as specific as you can to show what you do and how you do it.  In simple terms try and cover the following points:

  • What do you do?
  • Who do you help?
  • How do you make their job easier / better?
  • Give proof that you are credible.

Some examples would be

  • Front End Web Developer, designing and building successful websites for clients like Manchester City Council and Innocent Smoothies.
  • Nutritionist – Analysing and Constructing diet plans.  Have worked with the likes of Jessica Ennis-Hill and Peter Crouch.

One thing to bear in mind when constructing your LinkedIn headline, it might actually be the only thing that some recruiters will actually look at on your profile.

Good Luck

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