Relationships are key

Relationships are key

 16 Apr 2020

Relationships are key. That’s what everyone always says and now more than ever, everyone is right. Now is not the time to sell, now is the time to build upon those relationships you already have and to start creating some new ones. Right now, people have more time on their hands – most are working from home along with being quieter as operations have slowed down. But they will pick up again and when that happens you want to make sure you’re ready to go. So, what can we do to keep those key relationships going during this unprecedented slow down?

Check-In
Instead of sending your clients and candidates an email or LinkedIn message – pick up the phone for a quick call and then follow it up with an email or a message. Have a chat, it’ll take five minutes and shows that you care. After all this is over, you want to be at the forefront of their minds when their recruitment picks up again. As Dale Carnegie said, “You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.” Take an interest in your clients and candidates, we’re all human so let’s put business to the side for a couple of minutes and catch up person to person, not business to business.
 
Don’t be pushy
Tensions may be running high at the moment, so the last thing you want to do is be remembered for the wrong reasons. Businesses everywhere are having to adapt quickly and efficiently in order to keep their business moving. This very likely means less staff, which means less time for the staff who are still working, so they may not even have the time for a chat. Don’t keep calling back everyday and more importantly don’t push for them to tell you what their plan is when things pick back up because more than likely (just like you) nobody really knows.
 
Plan ahead
Think about why you are getting in touch with the person on the other end of the phone – is it just for a friendly chat, are you planting the seed for 6 months down the line when things (hopefully) return to normality or are you looking to form a new relationship that could be mutually beneficial? Naturally your plan may not work, and you’ll need to adapt, so have a think about what you’re going to do for Plan B.
 
Here’s to the friends we make along the way
John F. Kennedy once said “The best time to repair the roof, is when the sun is shining” so, while I’m not saying go and fix your roof, I’m saying the best time to plan for the future is now. Let’s be honest you couldn’t fix a roof by yourself, could you? You would need some help, so let’s make sure we hang onto those key relationships and look forward to building many more, after all “for every negative, there is a positive”.

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