Personal Branding

Personal Branding

 4 May 2017

After working in the retail sector, as both hiring manager an internal recruiter, I have had exposure to all sorts of feedback on brand fit of candidates and queries on what to wear for interview across a wide range of fashion brands, from high end to high street. In the evolving retail climate, changes in shopping habits and relaxed workplace dress codes in many organisations have impacted brands who have left our high streets. As less formal working environments, remote working and dress down days are often commonplace, dressing for interview can be daunting especially as there are many of us entering the labour market through redundancy after a number of years with one employer with one particular dress code. 

Visual cues such as handshake, body language and tone of voice all contribute to the first impression we make at interview. So how do we dress for the occasion? Keep things simple, you want to present the best possible version of yourself. As with all the key events in life, when you look your best you feel better, which of course impacts your confidence and in turn your overall performance. Dress appropriately for the organisation and employer brand you are interviewing with. If unsure ask what the dress code is in advance. Neat appearance is key, don’t over complicate your outfit and dress in a way that makes you appear professional. In some interviews this is traditional business dress where in others a more business casual look works better, both can be equally professional if executed well with appropriate attention given to your face, hair and shoes etc. Great grooming completes your preparation along with a well put together outfit that makes you feel great.

The overall impression you want to create is of a confident individual who will add value to the organisation and represent the employer brand to a high standard. In a competitive market the attention you pay to your personal brand both externally and internally are your point of difference so make the most of you. 

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