Thinking like a tree...

Thinking like a tree...

 11 May 2017

In this day and age, we aim to deliver results faster than ever before.  We expect almost everything we do to happen straight away or the service that we get from others to be almost instantaneous; will that order from Amazon or EBay ship straight away, will that candidate respond to our email straight away, the list of things that we expect to happen at the touch of a button or at least within 24 hours is almost endless. 
 
It is my belief that this mindset whilst driving innovation and pushing us forward in industry can actually be detrimental to our performance and long term growth if we don’t become aware of the manner in which we conduct ourselves.  Instead of approaching potential clients and asking straight out for their business in a cold call manner it might be better that we take a different approach with a focus on building a more long term mutually beneficial relationship.
 
If we take Seth Godin’s advice and start to think like of ourselves or our businesses as a tree in the forest and aim to still be strong in the market in 50 years’ time we would open ourselves up to a whole new way of conducting ourselves and building our business or personal career in the long term.  If you think about a tree, it grows gradually inch by inch, compounding over the years to eventually get most of the sunlight and remain dominant for many years to come.  Other business growth experts such as Gary Vaynerchuk are consistently reminding us of the importance of remaining patient and focussing on the long-term benefits of offering value to your network consistently over the years for your business to reap the rewards over time.
 
So, the next time you have to make some sales calls or meet with clients that don’t necessarily want or are able to do business with you at the moment make sure you leave a positive impression and attempt to utilise your network to benefit them in some other way.  It will come back to you eventually and if it doesn’t it will make the rejection much easier to swallow.

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