Networking the Casual Way

Networking the Casual Way

 22 Jun 2017

I have had three networking experiences in the past week. One formal, one informal and one shared lunch break. All had a different format and, after thinking about all three, I have decided that the third was most beneficial. In essence, I spent an hour discussing rugby, moving house and when we could next meet for a drink. It was a natural conversation where we spoke about what we had been doing both outside and inside work. I did not walk away with a sale, a deal or any agreed next steps however, I have agreed to get in touch in the coming weeks and have a long term vision of how we can work together on future projects which benefit us both.

Networking is still an extremely important part of the way we do business; traditionally it would be predominantly male colleagues that would gather on the golf course to discuss and negotiate deals, but now it is an essential tool for both sexes to solidify business relationships using a more relaxed format and social networks as a means of progression. Millennials are growing percentage of our work forces and have already moved away from traditional formal events and are using social situations to do business, finding greater meaning in strong relationships and shared values with people they work with. Other generations can learn from this and find greater value in networking by participating in events where shared interests and personal passions form relationships. Moving away from formal events towards more reciprocal ways of working with those in your network has potential to make your future networking more productive and rewarding.

By Nadia Macdonald

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