The power of feedback

The power of feedback

 20 Jul 2017

To coincide with the launch of our new website testimonial page we thought we would consider the power of feedback and the potential benefits for both companies and the individual.

High performing companies often base decisions on feedback and value the information they receive through inviting feedback. It is now commonplace for consumers to base buying decisions on reviews of products and services online and therefore it is clear the feedback we review has the power to influence our choices. Customers are confident in your service if they see others recommending and sharing positive feedback which in turn has the power to increase your bottom line. Equally a challenging review or poor service experience prevents repeat purchase and can be damaging if reviews are shared with other potential audiences.

In the workplace asking for feedback has great potential to improve your brand and for the individual could get you your next promotion. If you share compliments in work or on LinkedIn through recommendations for colleagues this can support not only their future job search but your own as of course they will be more inclined to return the favour if you have done so for them. In the fast paced world we now live we sometimes forget to tell people when they do a good job and thank them for it and for employers this is key to engaging your teams and ensuring you keep them.

So what does this all mean for the future of feedback? If the virtual world continues to become the place we shop for everything from where we have dinner to our next job we should encourage our customers to share their feedback with us. 

 

(by Nadia Macdonald)

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